An Uplifting Story
May 29, 2009
Aerin Kwait-Taubin says proudly of her swimsuit company "We're getting bigger and bigger by the minute." Plenty of double meaning here.
This Ridgewood mom parked a career as television producer nine years ago to launch her line of bathing suits because she saw the need for fashion with full bust support. And she wanted to have the lifestyle flexibility of a home-based business.
Besides a college degree in marketing, Kwait-Taubin knew little about the garment industry. She jumped into the fashion pool, and learned to swim. With her pattern maker and contractors, and endless hours of determined work, her new enterprise was underway.
Aerin Rose Bra-Sized Swimwear specializes in fitting zaftig and well endowed ladies with supportive and sexy suits "so you didn't feel like you were wearing your grandmother's bathing suit."
The suits are made in New York and the ideas and designs come from their energetic creator: "It's all about curvy chicks. Not necessarily plus sizes. But there are plenty of us out there that are curvier, you need a little extra oomph for the top."
The swimwear has been featured in fashion magazines and showcased in upscale catalogs like Garnet Hill and Sundance. But most sales still come from Kwait-Taubin's website.
Kwait-Taubin is positively certain that her business will bust out, despite the economy. We hope you'll support her efforts.
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